I Love My Pink Summer – Advertising Campaigns

The Pink Towel

2012 was defined by multiple advertising campaigns with strong visual influences from one very new but succesful social network: Instagram. Lotus Center accepted to build on a very bold communication direction. The result was a campaign with an extraordinary impact.

Client: Lotus Center
Resources: Research, Strategy, Art Direction, DTP
Website: http://www.lotus-center.ro/

The summer succes is pink

Info

Campaign I Love My Pink Summer was a great success from the very begining. Because we have choosen complex media channels, we were able to reach a large public. The public reaction was surprising even for the promotional products stock. The pink Lotus Center towels for beach were visible all over the pools in the city.

The rainy days became pink because of the large amount of Lotus umbrelas in the city. These were gifts for the most loial clients of the mall. Because of its success, the campaign I Love My Pink Summer was reissued one year later!