Lord’s Pub – Positioning campaign

Green or Black

Lord’s Pub is a place of a considerable history. Around it a lot of other places opened and closed their doors and they all wanted to grab a part of the success pie.

A positioning campaign on the undeniably leader position

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Lord’s Pub owners are wondering how many businesses will opened around them trying to copy their project 100%. This year they have to deal with another takeover attempt of their clients. Copied design, copied music list and drinks menu. At this moment, there are 3 pubs, one next to the other – Lord’s Pub – Green Pub and Black Eagle Pub.

We developed a simple communication concept as a strong reply to these attempts. Lord’s Pub target is very educated and really smart and Lord’s owners know that.

Positioning Campaign – Lord’s Pub

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